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MoSell Further Expands its Mobile Marketing Agent Networks

MoSell Further Expands its Mobile Marketing Agent Networks

BEIJING, May 29 /Xinhua-PRNewswire/ -- MoSell, a leading mobile marketing solution business in China, announces plans to further develop its agent network throughout China. Development plans were further detailed at the monthly Summit Forum, as established by China Mobile.

In March 2007, China Mobile set up a special department to develop its strategies for entering the Internet business. The emphasis was to integrate mobile-Internet with PC and mobile networks, and also to study the demand for mobile applications by end users and enterprises. In March, China Mobile Guangdong also launched a monthly Summit Forum that focuses on mobile commerce and mobile marketing, with three sessions having already been successfully completed. These moves by China Mobile clearly indicate the great importance attached to the rapid development of mobile commerce and mobile marketing in China. At the Guangdong Mobile Marketing Summit Forum held in April, Shu Huaying, an eminent professor from Beijing University of Post and Telecommunications, presented the innovative practice of MoSell Marketing Experts to the attending participants. is the leading Mobile Marketing Solution ASP in China. MoSell's mobile marketing platform and mobile advertisement delivery system (short message/multimedia message/WAP-Page Push) are far more superior to the WAP2.0 Mobile Internet Standard. MoSell builds its product pipelines in a way that it crosses the PC and mobile networks, and the data from these two networks are totally synchronized.

MoSell was established by Tara Liu, a female veteran of Chinese Internet business that returned from Japan in 2004. She is half Tibetan and half Chinese, and was raised at Southwest University for Nationalities in Chengdu, Sichuan. She served at TOYOTA China as a Chinese-Japanese Interpreter and entered the Chinese Internet business in early 1999 by working for the China Telecom Sichuan branch. She studied in Keio University and International University of Japan from 2002-2004. During 2005-2007, the development crew of MoSell successfully transplanted the Japanese mature mobile marketing practices to the soil of China, which was then unprecedented in China. MoSell became the first company in China that is involved in mobile marketing solutions based on WAP 2.0. However, MoSell's emphasis has already shifted from research and development to its dealer authorized expansion.

Since jointly promoting mobile marketing based on mobile Internet, alongside the top 10 shopping malls in Beijing, MoSell rapidly expanded its business to 18 areas, including real estate, automobiles, finance, shopping, ticketing, brokerage businesses, travel, life style, fashion, digital products, cosmetics and healthcare. It covers almost all areas of a person's daily life. This indicates the great ambition of MoSell to duplicate its successful mobile marketing practice based on mobile Internet in the shopping market to a wider range of business areas. Tara Liu, CEO of MoSell, believes that the mainstream of mobile Internet applications would be the penetration and expansion of mobile commerce and mobile marketing throughout society, rather than using it as entertainment through items like pictures, ringtones and game downloading, as well as friend-making and simple information providing. Mobile Internet will change our way of doing business, as well as our lifestyle. A 2006 survey in Japan by Contents Forum ( ) on mobile Internet also revealed that the sales income of M-Commerce, represented by mobile marketing, mobile solutions and mobile commerce, accounted for 75% of the total income of M-Business. M-Commerce has been developed for only four years, while M-Contents, which is represented by pictures, ringtones, games, information and friends-making, only accounts for 25% of the total income of M-business, after 7 years of development.

Ms. Liu, with a clear view of mobile commerce and mobile marketing, pledges that an enclosure movement of mobile commerce will soon be staged in China in the later half of 2007. The years 2004 and 2005 were the dawn period of Chinese mobile marketing business. The industrial application of mobile phone short messages gestated and cultivated business clients who would try the new promotion model of mobile marketing and establish new customer relationship management systems based on their cell phone. The year 2006 would see mobile marketing based on mobile Internet entering a phase of rapid growth in China. Tara predicts that the rapid growth period will last for 5 years. Considering that it took people, including Jack Ma, 5 years to popularize E-Commerce based on PC networks in the business world, Ms. Liu thinks it will take the same or even less time for the promotion of M-Commerce and M-Marketing Solutions in China. Thanks to the pioneers of e-commerce such as Mr. Jack Ma, who educated and cultivated netizens and net businessmen, M- Commerce can stand on the shoulders of E-Commerce and spend less time in the cultivation period. Therefore, MoSell plans to expand the scope of its common agents. Common agents will be classified into first-class agents and second- class agents. They will report to regional exclusive agents.

Tara is optimistic about outdoor industries such as automobiles and tourism, since drivers and travelers can access the Internet via only mobile phones. MoSell will first emphasize on the support of the exclusive agents in auto and tourism industries. The preferential policies include a 55% discount of the agent price, a quarterly refund policy, a priority right granted to exclusive agents to expand to other regions and industries, and also support on market expansion and training of account managers. After paying RMB20,000, exclusive agents will enjoy an exclusive right in the auto and tourism industries and will also be responsible for the first-class and second-class agents in the area.

However, there are no barriers for MoSell's common agents. They will still enjoy MoSell's free training support. Through its direct sales experiences, MoSell has formed a quick but efficient training system for common agents. It ensures anyone can join the mobile Internet marketing business easily, as long as he/she can write emails. MoSell first plans to attract college students and Internet game players to become MoSell's common agents, and then absorb SOHOers such as housewives.

Background information: statistics by the Chinese Ministry of Information Industry shows that by March 2007, the number of mobile phone users had exceeded 480 million, with a monthly increase of more than 6.52 million. A report by Analysys International also points out that in 2003, about 9 million mobile phone owners in China browsed the Internet through their cell phone handset. The figure rose to 46 million in 2004, 72 million in 2005, and 120 million in 2006. The mobile Internet access has been developed in China for only 4 years. However, it has 100 million users accumulatively. The number of mobile Internet users increases at a speed higher than that of the PC based Internet over the past 10 years. The number of frequent mobile Internet surfers hit 39 million by March 2007.

Beijing MoRank Tech Co., Ltd.

Beijing MoRank Tech Co., Ltd., the leading mobile marketing solution ASP in China was founded by Tara Liu, a female veteran of Chinese Internet business that returned from Japan in 2004. As early as 2005, the "MoSell Marketing Experts" team completed the Chinese localization of the mature Japanese wireless applications. MoSell became the first company in China to provide the mobile marketing solution based on WAP 2.0 in 2005. MoSell strives to promote the traditional dealers to get involved in mobile Internet at a low cost by providing powerful mobile marketing platforms and thoughtful M-CRM services, with a particular focus on acquiring new customers and retaining the old customers for Chinese traditional retailers.


CONTACT: Liu Xin of MoSell, +86-10-5869-3567, or fax, +86-10-5900-3324,

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