Latest Trends in Mobile Technology

Lavenya Dilip

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Android Surges Past Apple to Claim Second Spot in US Smartphone Platforms

RIM retains top place as most owned US smartphone

Market Research company, comScore 's latest mobile subscriber market share report for the three month average period ending November 2010 indicates that Google's open source operating system, Android continues to increase its popularity in the United States . In fact by gaining more than six percentage points to its share of the total U.S. smartphone subscribers, it has raced past Apple to become the second most subscribed smartphone in the U.S claiming 26% of the market while iPhone's is at 25%. The number one spot is of course claimed by RIM which albeit dropping over 4 percent from its August scores remains the most used handset in the U.S. Microsoft comes in as fourth with a 9% and Palm fifth with a 3.9%.

Among the original equipment manufacturers (OEMs), Samsung earned the top spot grabbing 24.5 percent of U.S. mobile subscribers. LG ranked second with 20.9 percent share, followed by Motorola (17.0 percent), RIM (8.8 percent) and Nokia (7.2 percent).

When it came to Mobile Content use, text messaging, browser usage and applications downloads increased by 0.5 , 0.8 and 1.1 percentage points versus the prior three month period. Accessing of social networking sites also went up by 1.0 percentage points.

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Lavenya Dilip was responsible for Marketing at Green Rack Systems.